Rudy Bessera, Vice President Latin Affairs, The Coca-Cola Company – Due to his corporate position coupled with serving as Vice Chair of the Congressional Hispanic Caucus Institute (CHCI) and as board member of the National Association of Latino Elected and Appointed Officials (NALEO), and League of United Latin American Citizens (LULAC), Mr. Bessera provides a corporate and civic perspective to various areas of focus for the RYPI.