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2007-2008 Winter Visitors and Local Market Report released
By Dr. Penny Simpson, Valley Markets and Tourism Research Center
956/381-3311
Posted: 08/08/2008
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Each Winter Texan household spent more than $9,550 during their stay in the Rio Grande Valley during this past winter, according a new study released by the Valley Markets and Tourism Research Center in the College of Business Administration at The University of Texas-Pan American.

As in prior years, the winter visitors spent the most money each month on housing, groceries and eating out and transportation and most Winter Texans visited flea markets, Mexico sites, the beach and attended festivals.

The study findings were determined from 903 responses to questionnaires inserted into 25,000 copies of the Winter Texan Times.

This year’s study also asked participants about veteran status, health issues and computer usage. Almost 53 percent of the Winter Texan respondents or their spouses are veterans of the U.S. military. About 56 percent consider themselves in very good to excellent health although about 48 percent had visited a doctor one or more times while in the Valley in the past two years.

Most Winter Texans use the computer and subscribe to an Internet service, with most considering themselves intermediate users who are self-taught or learned to use a computer at work. They are most likely to use the Internet to get news and spend most of their online time e-mailing and browsing.

Highlights of the study are available online at http://coba.utpa.edu/tourism/ and the complete report is available from the Valley Markets and Tourism Research Center at UTPA for $50.

For more information, call the UTPA Valley Markets and Tourism Research Center at 956/381-3311.