“The workshop was a complete success. We had four times as many entrants, showed three times as many videos and had twice the attendance of last year,” said Dr. Michael Minor, UTPA professor of marketing and international business and Ph.D. program director who chaired the workshop committee.
The workshop, entitled “Capturing Consumption,” was initiated last year by COBA as a way to assist graduate students in the production quality of academic videos being done as part of their research but was opened this year to other students, faculty, staff and the public in the additional categories of documentary and promotional videos.
Recognition awards were presented in several categories. The “Best Academic Video” award was given to Sindy Chapa and Abril Mendoza for their video, “Negative vs. Positive Ads: Mexicans’ Responses to TV Ads during the 2006 Presidential Election.” Minor called the video “outstanding” and said “this may be the first in-depth examination of Mexican reactions to negative political advertising.” The “Best Promotional Video” award went to the Edinburg Fire Department for their motivational video, “Fighting Calvary,” which also won the award for “Best Overall Video.”
A highlight of this year’s workshop was attendance by a group of students from Monterrey Tech in Mexico. This group showed their video “Up in Smoke,” which examined the acquisition of smoking as a habit by college students. Other videos shown were “Cucci or Gucci: An Exploratory Study of Counterfeits on the U.S.-Mexico Border;” “The Diffusion of Traditional Mexican Medicine;” “Advertising in Cameroon: Word of Mouth And Other Forms;” and “Going Nowhere,” a dramatization by UTPA students about staying in school, fighting peer pressure and identifying supportive people who can help students make good choices.
The workshop was organized by a committee composed of COBA professors Dr. David Sturges, Dr. Fuat Firat, and Minor; Dr. Kimberly Selber, assistant professor in the Department of Communication; Chelse Benham, radio/TV production supervisor in the Office of University Relations; and Sandra del los Santos, secretary of COBA’s Ph.D. program. Communication department faculty Dr. Jack Stanley, professor, and lecturer Donna Pazdera also served as judges.
Minor said he is anxious to begin planning for the department’s third workshop scheduled for April next year.
“I expect that next year we’ll expand to a two-day format with more videos and also add help sessions on camera work, equipment issues and editing,” he said.
For more information, call 956/316-7135 or log on to www.baclass.panam.edu/film/.