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UTPA College of Business Administration to host first video workshop
By Gail A. Fagan, Public Affairs Specialist
316-7995
Posted: 04/01/2005
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The College of Business Administration at The University of Texas-Pan American will be holding its first video workshop exhibition and analysis focused on “Capturing Consumption” Saturday, April 9 in the COBA Building, Room 110. The event, from 9 a.m.-1 p.m. with lunch provided, will feature short videos directed by Ph.D. students in the international business program.

The videos featured will focus on diverse topics such as unusual lifestyles prompted by Fidel Castro’s regime in Cuba, bereavement due to fire, and affinity clubs in Nigeria. Following the presentation of each video an expert panel will comment on the film’s significance as well as its technical aspects. The directors will have an opportunity to hear experts discuss how to improve the presenter’s video-making skills.

Dr. Michael Minor, professor and director of the Ph.D. program in international business at UTPA, which is sponsoring the event, said the workshop is an offshoot of an idea pioneered by the Association for Consumer Research (ACR).

“The ACR has had a film workshop for several years as part of their national meeting. The idea is to film consumption activities that can be better understood by video or where video is the best medium for an example of an activity – the old ‘a picture is worth a thousand words’ idea,’” he said, noting each film is a documentary and several have been presented by students and faculty at ACR meetings.

Minor said organizers of the event have expanded ACR’s concept to include management topics, such as organization issues, and have also extended invitations to business schools in Mexico – Monterrey Tech-Monterrey, Monterrey Tech-Guadalajara and Universidad Autonoma de Nuevo Leon in Monterrey – to participate. Minor said he hopes the event will be held annually and next year he expects to have a selection committee and open the workshop to public submission of videos.

Providing comments on the technical aspects of the videos will be Dr. David Sturges, chair of the Department of Management, Marketing and International Business and an experienced film maker, and Chelse Benham, radio and television production supervisor in the Office of University Relations and a 1998 Emmy winner.

Since attendance is limited, reservations are required. Persons interested in attending or requiring additional information can contact Minor at 956/316-7135 or via e-mail at cobaphd@utpa.edu

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