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Advertising pioneer to lecture at UT Pan American
By Brig Lopez III, Informational Writer II
381-2741
Posted: 04/19/1999
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EDINBURG — Dalia Almanza-Smith, pioneering entrepreneur in the advertising industry, will be lecturing at The University of Texas-Pan American Tuesday (April 20) at 5:45 p.m. in the Business Administration Building, Room 116.

“She is a good example of what a person can do once they put their mind to it,” said Rosie Falcon, career day coordinator for the UTPA College of Business Administration. “Because Dalia is from the Valley, our students can relate to her and learn from her life experiences.”

Smith is a pioneer in the advertising industry with her introduction of “free postcards” as an advertising medium in the United States. Upon her return from a two-month honeymoon in Europe in 1994, where free postcards are an established medium, Dalia started her own free postcard company. Today, the free postcard business has blossomed into a $12-$15 million industry.

She was recently profiled in the New York Times and her business, HotStamp Free Postcards (Philadelphia, Washington, Atlanta and Boston markets), formerly known as GoCard Free Postcards, has been featured in the Washington Post, the Boston Globe, the Washington Times, the Washington Business Journal, the Baltimore Sun and Latina Style Magazine.

Smith has also been featured on television shows that feature entrepreneurs. She recently received the 1998 Business Award from HISPANIC Magazine as part of their Latina Excellence Awards Program.

Her clients include Volkswagen, L’OREAL, Miller Brewing Company, Biore, National Geographic, Heineken USA, Kobrand, Fortune Magazine, People Magazine, The National Fluid Milk Promotion Board and IOMEGA.

Smith is a graduate of Michigan State University, where she majored in advertising. She has sat on a number of boards, including the America Australia Association and the Washington D.C. YMCA and is a member of the Fairfax Chamber of Commerce.

She also volunteers her time as mentor for disadvantaged, inner-city youths in the Washington D.C. area. She is a native of Mercedes, Texas, she currently resides in the Washington D.C. metro area.

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