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UTPA business adviser is in national spotlight
Contact: Roxanne Lerma Casares, Staff Writer (956) 665-2741
Posted: 02/16/2012
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Janie Caballero, a senior business adviser at The University of Texas-Pan American Small Business Development Center (SBDC), has earned nationwide recognition.

Janie Caballero, a senior business adviser at The University of Texas-Pan American Small Business Development Center, was selected as the 2012 "State Star" winner by the Association of Small Business Development Centers (ASBDC). (Submitted photo)

Caballero was selected as the 2012 "State Star" winner by the Association of Small Business Development Centers (ASBDC). She will represent Texas and be recognized for her stellar performance at ASBDC's national conference in New Orleans in September.

"It is a pretty big honor considering it is an award given to one individual throughout the state," Caballero said. "It is rewarding to know that the hard work paid off."

Caballero competed against dozens of certified business advisers throughout the state to win the top prize. She was the UTPA SBDC lead for collaborating on the center's Latina Hope Project, which provides counseling and training to low-income women starting home-based businesses.

"Given the way the economy has been, we all know someone who has been laid off due to the economy. If I can help create a job, that is so rewarding within itself," Caballero said. "It is very rewarding to know that even one family is able to stay afloat."

To provide the best service to medical-industry related clients, Caballero also completed a post-graduate certificate in healthcare administration and leadership at the UTPA College of Business Administration. She subsequently contributed to an SBDC three-member team who presented national training in 2010 on the intricate topic of advising medical professionals.

"Janie is a great role model for SBDC advisers and staff. In addition to her meeting and exceeding individual goals, she provides support and works with others to continually improve services, enhance training, and expand counseling for our small business clients," UTPA SBDC director Maria Juarez-Serna said. "We are all very proud of Janie and her accomplishment. This award recognizes Janie and our center for top performance."

Caballero earned the top honor with her performance results which include 460 client jobs created and retained; 25 client businesses started and expanded; 1,215 hours of advising efforts, and $7.7 million in client capital formation.

"The whole network has very capable and qualified people. I know most of the individuals in our network; they're very educated and experienced. I think what set me apart was my performance, the jobs I was able to create," said Caballero.

The ASBDC Network is a partnership uniting private enterprise, government, higher education and local nonprofit economic development organizations. It is SBA's largest partnership program, providing management and technical assistance to help Americans start, run and grow their own businesses. With more than 1,000 centers across the nation, the ASBDC network assists approximately 1.3 million small businesses every year.

"Every year, each SBDC state recognizes an adviser that exemplifies high standards of performance and dedication," Juarez-Serna said. "This award is one of the top awards within the nationwide organization."

For more information on the UTPA SBDC, call (956) 665-7535.