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Winter Texans participation in annual survey leads to Food Bank donation
Posted: 05/04/2010
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This year Winter Texans were promised that a donation would be made to the Food Bank of the Rio Grande Valley if they responded to an annual survey conducted by the Valley Markets and Tourism Research Center in The University of Texas-Pan American's College of Business Administration.

Dr. Penny Simpson, director of the Valley Markets and Tourism Research Center at UTPA (right), presented a check for $1,000 to Food Bank-RGV representatives Crissy Cruz (center), manager of Communication & Advocacy, and Karen Featherston (left), special events manager.

And respond they did. More than 1,130 Winter Texans participated in this year's Winter Texan Study, according to Dr. Penny Simpson, director of the Valley Markets and Tourism Research Center.

"The response of Winter Texans to our research is usually very good but I think the added incentive of helping others via a donation to the Food Bank was a crucial factor in this year's record number of study participants," said Simpson. "Our Winter Texans are usually generous volunteers for charity while in the Valley and we're grateful to play a part in that charity this year."

In keeping with the promise, Simpson presented a check for $1,000 to Food Bank-RGV representatives Crissy Cruz, manager of Communication & Advocacy and Karen Featherston, special events manager, in April. Cruz and Featherston shared their appreciation for the Center and the Winter Texans and said the donation would provide about 5,000 meals for the hungry in the area.

For more than 20 years, the Center has been conducting research on Winter Texans in the Valley and their economic impact on the regional economy. This year's report should be available this summer.

For summary information on Winter Texans studies, visit http://coba.utpa.edu/tourism.