Christopher Ramirez, a senior graphic design major at The University of Texas-Pan American, has had a passion for advertising since he was a senior in high school. In February, Ramirez will be recognized as one of the American Advertising Federation's (AAF) Most Promising Minority Students (MPMS) in the country for his dedication to the field.
"I feel like growing up, I was always drawn toward certain advertisements and I didn't know exactly why I was prompted to believe things that were just a bunch of image and type or rhetoric on the visual screen," Ramirez said. "Once I got to UTPA, having met Dr. Selber through the Ad Club my freshman year, she kind of I guess groomed me into the person who she thought eventually would be a good art director and successful in advertising."
The MPMS program honors the top 40 minority advertising students in the country who apply for the award. The award is based on excellence within the advertising, marketing, media and communication fields. According to Selber, Ramirez has demonstrated outstanding leadership and is now the fourth UTPA student receiving the honor. Each year a student from UTPA has been nominated and selected as a MPMS.
"He was a strong candidate because he embodied what the AAF was looking for. He participated in many extracurricular activities that related to his field of study, and really exemplifies excellence and passion for advertising. Our students are competitive on a national level," Selber said.
Ramirez is a University Honors program student, and a member of the Advertising Club, the Student Leadership Program, and was previously design editor for the Panorama student publication. Ramirez enjoys painting and drawing and was the director for the University Art Yard event in 2007, a 30-person art show in which he also put together all creative and promotional materials for.
"I feel like everything that I do as a graphic artist has some purpose to it, and when you can convey them in the form of advertising, I feel that it has served its purpose," Ramirez said.
The MPMS program offers students the opportunity to network with advertising professionals, as well as other students interested in the same field of study. The students participate in a three-day-intensive industry program, and are interviewed and recruited by some of the top advertising agencies in the country.
"I really hope to meet people who are in the industry, and learning from them could be the biggest thing I can hope for," Ramirez said.
Ramirez will graduate in May 2009 and plans to attend graduate school for advertising.
For more information about MPMS, visit the American Advertising Federation's Web Site at www.aaf.org