UTPA one of five universities chosen to participate in NASCAR Kinetics program
Posted: 11/06/2008
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The National Association for Stock Car Auto Racing, Inc. (NASCAR) has selected The University of Texas-Pan American as one of five universities from across the country to participate in NASCAR Kinetics, a hands-on learning experience for college students to gain real-world marketing experience while being immersed in the sport of NASCAR.

NASCAR officials, who describe the program as putting "marketing into motion," said the universities were chosen based on the quality of their academic programs, particularly in marketing, and their students' eagerness to gain real-world practice and knowledge. Central Michigan University, Clark Atlanta University, Howard University, and Winston-Salem State University were also chosen to participate in NASCAR Kinetics, which will be launched in January 2009.

Program participants, to be referred to as NASCAR Kinetics Student Brand Ambassadors, will number from five to seven from each university. Participants from UTPA, all marketing majors, will be Crystal L. Flores, Edinburg; Miguel A. Leal, Edinburg; Dianna Schneyer, Diamond Bar, Calif.; Jose H. Lucio, Alamo; and Misty Brown, Waxahachie, Texas.

UTPA students selected to participate in NASCAR's Kinetics program that will commence January 2009 are left to right Crystal L. Flores, Edinburg; Miguel A. Leal, Edinburg; Jose H. Lucio, Alamo; and Dianna Schneyer, Diamond Bar, Calif. Not pictured is Misty Brown, Waxahachie, Texas.
Each week the NASCAR Kinetics Student Brand Ambassadors will respond to a case study provided by NASCAR in which they will learn to leverage the techniques and lessons taught in the classroom. NASCAR Kinetics assignments will be based on everyday challenges and opportunities facing NASCAR and its sponsors and place college students in the shoes of professional marketers, public relations practitioners and business professionals in NASCAR.

Aside from the weekly case study projects, each team will also plan and execute a NASCAR viewing party for a specific NASCAR Sprint Cup Series race. The semester-long program will end in April 2009.

Projects will be judged based on creativity in the weekly case studies and the percentage of the college campus that attends the viewing party. The winning school, based on case study performance and viewing party execution, will receive the grand prize, an all expense paid trip to the 2009 NASCAR Sprint All-Star Race at Lowe's Motor Speedway in Charlotte, N.C.

The NASCAR Kinetics program is designed as an undergraduate program for sophomores, juniors and seniors. Students, who can be from a variety of majors, are selected on the basis of on-campus involvement, cumulative grade point average and their desire to join the NASCAR Kinetics Student Brand Ambassador team.

In its 60th year, NASCAR is the sanctioning body for one of North America's premier sports and holds 17 of the top 20 highest-attended sporting events in the United States and is the number two-rated regular season sport on television. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico and races are broadcast in more than 150 countries and in more than 30 languages.

For more information on the NASCAR Kinetics program, contact Victor Huerta, associate director of the Business Development Center, Office of the Dean in the College of Business Administration, at 956/381-3355 or via e-mail at