"Rio Grande Valley Winter Visitors and Local Market Report 2004-2005" released by UTPA
Posted: 08/26/2005
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An estimated 63,500 Winter Texan households were in the Rio Grande Valley during the winter of 2005 and spent more than $6,600 per household while here according to a new study released by the Valley Markets and Tourism Research Center in the College of Business Administration at The University of Texas-Pan American.

A reception introducing the report, titled the "Rio Grande Valley Winter Visitors and Local Market Report 2004-2005," to the press and interested parties will be held at the UTPA Visitors Center, Room 1.115 on Sept. 1, from 2-4 p.m.

According to Dr. Penny Simpson, director of UTPA's Valley Markets and Tourism Research Center, the study also found that Mexican Nationals spent an average of $5,300 per household in the Valley during 2004. These statistics were determined from questions about activities and spending in the Valley asked of 120 Winter Texans, 280 Mexican Nationals, 121 other tourists and 1,801 local residents in interviews conducted in La Plaza Mall in McAllen, Valle Vista Mall in Harlingen, and Sunrise Mall in Brownsville.

Study participants were also asked about different Valley issues ranging from retail stores desired to needed areas of improvement in the Valley as well as opinions about border policies and attendance at NFL football games.

Conducted by 201 students from UTPA and The University of Texas at Brownsville/Texas Southmost College, the study interviews were done March 2005 and involved a total of 2,322 participants.

For more information on the reception or the study, contact Simpson at 956/381-3395.